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    Linguistic form and lexical meaning of Asian countries' tourism taglines of 2022

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    Date
    2023-06
    Author
    Gervacio, Noriel Jr. V.
    Labto, Jessa Jane B.
    Velado, Ellyn C.
    Makinano, Larry Jr. L.
    De Pedro, Jonel L.
    Thesis Adviser
    Delgado, Freden S.
    Committee Chair
    Delgado, Freden S.
    Committee Members
    Corcino, Lida L.
    Yap, Felyn Mae G.
    Metadata
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    Abstract
    This study aimed to explore the linguistic form and lexical meaning of the tourism taglines of Asian countries. The researchers sought to answer the following questions: (1)What are the Asian countries and their tourism taglines? (2) Which tourism taglines of Asian countries are in the form of words, phrases and clauses? and (3) What is the lexical meaning of each Asian country's tourism tagline and the meaning of the individual words? To answer these questions, the researchers used a descriptive-qualitative research design and a lexical approach to analyze the data. The study was conducted at Capiz State University-Mambusao Satellite College during the Academic Year 2022-2023. The researchers obtained the tourism taglines from Travelholicq which is a travel and adventure blog focusing on diving, adventure, culture, and design, and documented them by copying them. The data were analyzed using frequency count and percentage. The study found that there are 48 countries and 3 territories in Asia, and only 48 have tourism taglines. Majority of the Asian countries' tourism taglines are in the form of phrases, followed by clauses and a combination of linguistic forms. The lexical meanings of the tourism taglines of Asian countries are easy to understand. Overall, this study provides valuable insights into the linguistic form and lexical meaning of tourism taglines of Asian countries. These findings can be useful for tourism marketers and policymakers in developing effective tourism marketing strategies that can attract a broader audience and increase tourism revenues. Further research can explore the effectiveness of these taglines in attracting tourists and generating revenue for the countries.
    Keywords
    Linguistics Tourism taglines Tourism
    Subject
    Linguistics  Tourism -- Marketing
    URI
    https://repository.capsu.edu.ph/handle/123456789/231
    Recommended Citation
    Gervacio, N.V., Labto, J.J.B., Velado, E.C., Makinano, L.L., & De Pedro, J.L. (2023). Linguistic form and lexical meaning of Asian countries' tourism taglines of 2022 [Undergraduate thesis, Capiz State University Mambusao Satellite College]. CAPSU Institutional Repository.
    Type
    Thesis
    Degree Discipline
    English Language
    Degree Name
    Bachelor of Arts in English Language
    Degree Level
    Undergraduate
    Department
    English Language Department
    Collections
    • Bachelor of Arts in English Language [8]
    • Undergraduate Theses [466]

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